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Wednesday, February 11, 2009

Being A Long Term Winner In The Stock Market

By Gail Fredericks

All the investing greats, be it Peter Lynch, John Singleton, or Warren Buffett, are considered greats because they not only made money in the stock market, but they made it year in, year out because they approach it with a long-term view. People who are just looking to make a killing in the short term often end up losing their shirt and then some. This is not what this article is about. If you want to learn about how to be a long term winner in the stock market, read on.

1. Set your goal. Take your personal factors into consideration to come up with the type of portfolio that best suits you. Then analyze every potential investment by thinking about what you want out of it and whether or not it fits into your overall investment plan. Just like a sports coach, have your X's and O's ready, don't react to the market. This will save you a lot of headaches and money.

2. Come up with a strategy. Stock market investing tactics and strategies are a dime a dozen. Any Google search or trip to your local library or bookstore will present you with a dizzying array of choices. Faced with such a wide range of options, you're better off deciding on one strategy that you're most comfortable with and that fits your style, and going with it. Leave yourself open to the possibility of making a minor change here and there but have those changes be the exception rather than the norm.

3. Weigh probable risks. It is absolutely essential that you highlight the risks your investment will bring up with a realistic view, not an overly optimistic one. The management system you choose must bring effectiveness and practicality to the table, so that you can bring the risk of losing money to a minimum, even if the investment turns out to be a dud. Also, it's important to complete this step before looking into what kind of profit the planned investment can bring you. If you reverse the order, you run the risk of being so excited over the money you might be making that you could overlook some serious risks.

4. Think about profit potential. One of the hardest parts about investing is knowing when to cash out once you're riding a winner. You should have a set threshold where you sell off enough to at least recoup your initial investment, and then ride the profits as long as you can. Know when and how to get out.

5. Look for other options. You can look around and see if there are any comparable (or better) investments in therms of risk, profit potential, or simplicity of management. This little extra step can simplify a lot of things for you, not to mention make you some extra money in the long run.

6. Evaluate the hurdles. This falls right in line with having an initial strategy that you follow from the beginning. Every time you consider an investment, it will bring about its very own unique characteristics, and its risks. If you have already gone through the process of anticipating those risks, you stand a much better chance of minimizing the risk of losing money.

7. Have your plan B ready. This one relates to point 4 and reinforces the need to have set thresholds, whether you're riding a winner or have to get rid of an albatross loser. You absolutely need to set specific boundaries as to when you should get out of an investment, either to prevent you from losing on your returns or just to avoid losing more money than you already have.

8. Choose correctly. You should be aware that investing is not exactly something that you can pursue offhandedly. So before you take the big leap and put your money in the market, you'd be well-inspired to take a step back and analyze your investing project in its entirety. You should be able to see the big picture as opposed to bits and pieces here and there. If it doesn't hold up, or doesn't show that it's worth your efforts, don't hesitate to scratch it: you'll be better off starting a new plan from scratch than losing on a big gamble.

9. Go for the gold. Once you decide to pursue an investment, don't second guess things. Give it all you've got and you'll probably come up a winner. Yes, it does sound clich, but even if things don't pan out for that investment, you won't be that big of a loser either because you had limits in place to limit your losses (see points 4 & 7). Steadfast resolve to follow your game plan will give you the best returns in the long run.

10. Debrief. At least twice a year, take a look at your plan and how you've fared in your investments. If somehow you bombed and lost a lot of money, try to figure out what went wrong so that those mistakes don't keep on dogging your investing efforts. Above all, don't give up; if you do, then you won't have any lessons to draw from those mistakes. Keep tweaking things until you find your personal success formula. Once you've cleared that hurdle, you're set.

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